![]() But beyond that, they understand that today’s consumer wants that personal, immediate response from a brand they purchase from. ![]() Brands that come to Rakuten Viber and are embracing are obviously brilliant for wanting to work with us. Meeting a range of unprecedented client expectations: how are brands keeping up? Companies who adapt to digital innovation during this crisis will thrive for years to come and those who refuse to will be done. Messaging apps are a natural place for companies to manage both internal business as well as digitize their marketing with customers. Companies who never used video chats or group communications are now forced to with a remote workforce. However, if we look at what this pandemic is doing, it is forcing businesses to modernise and fast. Providing comfort and relevance to people who are concerned about the state of life will resonate in the present and provide brand loyalty for the future.ĭigital now more than ever before: is COVID-19 encouraging or stunting digital innovation within organizations?ĬOVID-19 is obviously a horrible, devastating event. ![]() ![]() The brands who do have the common sense to respond with empathy and grace will do so through one-to-one communication with their consumers. This is a massive opportunity for brands to show their human side in a time of crisis, but unlikely many will take that torch and run with it. Obviously the current state of the world has shaken everything up, including brands’ marketing strategies. In today’s shaken up world how are brands meant to rethink their marketing strategies? ![]()
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